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  • 6 Ways to Stay Ahead of the Competition

  • Abhinav Mishra
    Expert +
    09:48 pm 25 May 2017
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    No business is safe today. Every business has the challenge to face its competitors and be one step ahead of them. If you are not considering your competition, you will fall behind in the race and will eventually be out of the game.

    For a small business, this is especially difficult to stand out in the market and beat the competition. But here are few ways to do that – 

     

    Know the in and out of your competition – The most basic thing which you would be doing is to identify your competition. Once you have done that – make a deep study of their sales techniques, how they are targeting customers and what offers they are offering customers. In short, you have to "

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  • Digital Branding as New Marketing Mantra

  • Abhinav Mishra
    Expert +
    11:53 am 16 May 2017
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    Most people think that Digital Marketing and Digital Branding is one and the same. But contrary to popular believe both are distinctly different. So before we move any further, let us understand the difference between the two.

     

    Marketing is more on the lines of the sales where you encourage consumer to buy your product or use your service. Digital marketing is about spreading a word about specific product or service while branding is one which communicates the essential values of the organisation to a customer base. Also, branding focuses on promoting company rather than any product/service.

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  • 10 things mentally strong people avoid

  • Abhinav Mishra
    Expert +
    12:24 am 15 May 2017
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    In every aspect of life, your mental strength plays a very important role. In professional as well as personal life, there will be times when things will not work as per your plan. These are the times when you have to be mentally strong to let that phase of life pass smoothly.

     

    Here are few points which mentally strong people don’t do, so if you want to be one, start avoiding these things – 

     

    Don’t Shy away from change

    Change is the only constant; most of the people don’t like things changing around them as it makes them uncomfortable. On the other hand, mentally strong people have confi

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    AMBIKA O Nice article. Thanks
    May 15 10:08 am -
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  • Work-Life Balance Tips for Parent Entrepreneurs

  • Abhinav Mishra
    Expert +
    06:26 pm 08 May 2017
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    You would have read so many articles stating how difficult it is starting any business as an entrepreneur and how much time and attention parenting takes need not be mentioned. Now just imagine how challenging it for parent entrepreneurs. If a right balance is not found, maintaining work life balance can get very difficult. There is a solution for everything, so if you fall in this category of entrepreneurs then here are few points to help you – 

     

    Finding right balance is very important

    For parent entrepreneurs, managing their daily home and office work is nothing less than a roller coaster ride. Not everything can be planned but at the same time everythi

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  • How to Use Social Media for Customer Service

  • Abhinav Mishra
    Expert +
    07:15 pm 02 May 2017
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    There was a time when customer service was all about a Telephone call or a fax.

    Technology has evolved very fast and now customers have many options to connect with companies and reach is just a matter of few seconds. Customers can message on Facebook page or through a simple tweet. So, it gets very important for companies to always be on their feet to help customers out. It also is a great opportunity for companies to showcase their service in public; here are few points as how to use social media -


    Offer something which is not asked

    Don't wait for your customers to always reach you, try and figure out

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  • Why ‘The Customer Is Always Right’ Is Wrong

  • Shekhar Chs
    Expert +
    01:50 pm 25 April 2017
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    If you are running any business or have just started one then you tend to believe that 'Customer is always right'. But the big and successful businesses will tell you that if you believe that customers are always right then you are doing lot of damage to your business. Here are few reasons why that mindset can be harmful 

     

    Some customers are just unreasonable

    In the starting phase, all businesses have limited resources to manage their business. In some cases you may come across a customer who is unreasonable with his demand. For example some customers may be asking for the service multiple times free of cost and you try to deliver that every time. After best of your efforts they may st

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  • Tips For Hiring The Right Employee For Your Company

  • Abhinav Mishra
    Expert +
    03:00 pm 20 March 2017
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    Whether you are running a big organization or a startup, employee recruitment plays very important role in running the business successfully. Whether you agree or not, hiring right employee can make or break your business. If you don’t hire right person for your company you waste time and money to began with and he would prove costly to your work environment at later stage. So here are few points which are key when you hire an employee -

     

    Have a proper Strategy

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  • Why Do Most Startups Fail?

  • Abhinav Mishra
    Expert +
    02:52 pm 20 March 2017
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    Startups have been the trending topic over the past few years. The number of startups starting every year is increasing and so is the number of startup failing each year. As per report, close to 90% of the startups fail in the first 5 years of business. These are astonishing numbers given; people are still backing their ideas and coming up with new startups daily. If you are part of any such Start-ups’ execution team, then it is very important for you to check the below points which highlight the reasons as to why startup fail -

     

    From overconfidence to arrogance

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  • Inspiring Story of Katkar Brothers

  • Abhinav Mishra
    Expert +
    02:34 pm 20 March 2017
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    ‘Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.’

    The above saying fits in perfectly for the 2 brothers, Sanjay Katkar and Kailash Katkar. Born in small city of Rahimatpur in Maharasthra, Kailash started working in the radio and calculator shop just after completing his schooling at a mere salary of Rs 400 per month to support his family.  He also

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  • China's LeEco, running out of cash, may exit India, fires 85% staff

  • Shekhar Chs
    Expert +
    12:32 pm 03 March 2017
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    In a major setback, Chinese conglomerate LeEco has fired 85% of its employees in India, reported The Economic Times.

     

    The company's office in Mumbai and Delhi are said to be left with a minimal staff and the company is now firing people at its research and development centres in Bengaluru.

     

    The layoffs closely follow the resignation of its smart electronics business Chief Operating Officer Atul Jain and internet applications, service

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