Importance of Customer Reviews for Digital Marketing

    • This blog will not go in detail about digital marketing, but will highlight how reviews will help businesses generate more leads and quick closure of leads.

       

      Digital marketing

      Some of Digital marketing strategies are Forum, Strategy, Content Marketing, Blog Marketing, Email         Marketing, Social Media Marketing, Search Engine Marketing, SEO, Online Marketing, Website,review etc

       Encouraging reviews is a great digital marketing strategy for brands, Local Business.

      1. Positive online reviews have the potential to lead to an 18% increase in sales.

      2. Online reviews are responsible for 10% of the Google SERP ranking.

      3. Customers generally spend approximately 30% more at a business about which they have read positive reviews.

      4. Online reviews maintains the relationship for future sales

      5. Google will look at every place your business is online and assign you a quality score via a complicated algorithm. 

      6. Each review serves as its own mini story, a testimonial about what users like about a product or           service.Great reviews might even form part of a brand’scontent strategy.

      7. Study by Software Advice found that 75 percent of B2B buyers consulted online reviews before pulling     the purchase trigger on business software.

                 a. Exposure 

                 b. Increased Traffic 

                 c. Cheap Advertising

                d. Professional Appearance

       

      Importance of Customer Reviews for Digital Marketing  - The Stats      

       

      Review importance (Brightlocal survey)

      1. 91% of consumers read online reviews for local businesses 

      2. 84% people trust online reviews as much as a personal recommendation 

      3. According to Reevoo stats, 50 or more reviews per product can mean a 4.6% increase in conversion rates and reviews produce an average 18% uplift in sales.

      Benefits of Online Reviews to SEO 

      1. Customer reviews have a direct impact on SEO, and getting more and better customer reviews in the   right place online only means you have a powerful online presence. 

      2. Having customer reviews on your listing site can help your business page reach the top ranking on search engines like 

      3. In Google, the results reflect the source of the online reviews, with the help of the Pigeon. Google wants to offer users with the finest probable outcomes and values reviews as much as clients do, and so, the more positive reviews you have on revaalo, the higher chance you will good ranking in Google’s. 

      Real reviews from customers is necessary as a part of Digital Marketing strategy 

      1. A mixture of positive and negative reviews is important as it helps to improve customer trust in the pinions of other people they read on your site. 

      2. It is clear to see that customers are profoundly influenced by online reviews and often make buying decisions based on those online reviews.

      3. Customers also pay for highly-rated products for they are assured that the product/service they purchase got the best quality because of the positive reviews of other people. 

      Challenge in getting reviews 

      1. Getting people to write reviews, however, is tricky business.

      2. On the other hand, however, while most people rely on reviews to make their purchases, not all users are as willing to write their own.

      3. Reviews have become an indispensable part of the purchase journey for a majority of consumers. But like in other content areas, a good quality review can’t be faked; consumers can spot a false review a mile away. 

      How revaalo solves the problem of getting reviews to revaalo-business page 

      Online reviews are great, but getting reviews is a challenge from Businesses. revaalo automates the whole process of getting reviews from your customers via online & offline using more than using 7 ways from your past and existing customer . Which helps Business/Brands to have good number of reviews in revaalo, which in turn helps business in Digital marketing strategies to boost business.

             - Login into revaalo & provide reviews

             - Collect reviews via email

             - SMS

             - whatsapp 

             - On phone 

             - reviews taken on a hand written form which will be converted to softcopy

             - Business owners can collect reviews using the Dashboard on a click of a button

      reviews in revaalo, appear on your Google Business pages 

       

      Pikkol Business page in revaalo

       

      Note:- Pikkol is just taken as an example, like this revaalo has more than 5 lakh local Business listed across 17 cities.

      Are Digital marketing companies looking for collecting review for thier customers 

      Please reach out to :-

      email :- [email protected],  [email protected] or [email protected]

      Mobile :- +91-91-9686192094, +91-9739979273

       

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